Laura Pons is a Spanish designer with a solid track record in the world of fashion and creativity. She trained and worked professionally with various design houses and projects. Throughout her career, she has explored different creative facets, evolving naturally and adapting to new professional stages without losing her identity or artistic vision.
How has your view of fashion changed since running your own label?
“If you have a company, what you want is to sell—let’s be honest. Fashion is creativity, yes, but it’s also business and continuity. Without sales, no project can be sustained over time. The key is not to lose your essence or your brand image. In my case, that has led me to work on very small collections, designed for my clients. I know what they need and what fits their lifestyle.”
What role does craftsmanship play in your life?
“For me, craftsmanship plays an important role; it’s a way of keeping our roots and our identity alive. Being from Mallorca, I feel a special connection to everything traditional: Gordiola blown glass, llengües mallorquines, basketry, footwear, and so many other crafts that are part of our history and our way of being. Craftsmanship isn’t just a beautiful object—it’s time, dedication, and know-how passed down from generation to generation.”
What does creating with coherence mean to you, and how do you protect it from the passage of time and changing trends?
“For me, creating with coherence means having a clear, recognizable line—a common thread in every collection that speaks to your identity. It’s about designing from your essence, not from the urgency of what’s ‘in’ this season. Trends pass quickly; personal style and identity remain, which is what keeps your work from expiring and allows it to gain value over time. In the end, the true trend is being faithful to who you are and sustaining it with conviction.”
What are your three pillars of inspiration?
“My inspiration comes from everything I’ve lived over the years: travel, learned behaviors, and observation. I’m inspired by places that leave a mark, by people, by customs, and above all by details that often go unnoticed.”
What is your favorite hotel and your favorite book?
“We’ve just taken a trip to the Siwa Oasis in Egypt. The Adrère Amellal hotel is, without a doubt, one of the most magical places I’ve ever been. Being there is like traveling back in time—the calm, the earthen architecture, candlelight, and the silence of the desert create an almost unreal atmosphere.
I’m currently reading When Time Stopped (Nagrela Editors), an autobiographical memoir by Ariana Neumann. Through a personal investigation, the author discovers how her father survived the Holocaust.”
How important are shoes in your day-to-day life?
“For me, shoes are much more than an accessory; they’re the perfect complement that can transform a look and reflect who you are. I’ve always loved them because they say a lot about a person—they speak of your style, your personality, and what you want to convey without words. A good pair of shoes combines aesthetics and comfort.”
What place in the world would you like to explore wearing your friulanes?
“With friulanes, I’d go anywhere in the world—always in good company. They’re timeless and simple shoes, yet with a sophisticated touch that makes them unique. I love how they combine comfort, style, and tradition.”
