Natalia Morales is a renowned Mexican pastry chef and entrepreneur, recognized for her innovative vision in the world of gastronomy and desserts with Myka Greek Frozen Yogurt. Her career reflects a passion for quality, innovation, and the ability to transform culinary experiences into high-impact brands.
What lessons did your previous experience as an entrepreneur teach you that were key to the success of MYKA?
“My previous experience taught me, above all, to listen. To listen to the customer, the market, and also to my intuition. I understood that a brand is not built solely with a good product, but with consistency, coherence, and a clear narrative. I learned to be patient, not to rush processes, and to take care of every detail, from quality to the overall experience. MYKA was born on that foundation: to do something simple, but to do it extraordinarily well.”
The friulanes from Cayumas represent tradition, detail, and handcrafted work. In your case, how does craftsmanship translate into the kitchen and specifically into MYKA yogurt?
“For me, craftsmanship in the kitchen means respect for the process. At MYKA, we work with Greek yogurt and kefir with real fermentation times, high-quality ingredients, and careful production. We don’t take shortcuts. Just as friulanes are made with dedication, stitch by stitch, our yogurt is built from patience and care. The texture, flavor, and final quality are the result of that meticulous attention.”
How has your Mexican culture influenced the creative and strategic development of the brand?
“My Mexican culture has had a profound influence. Mexico is color, warmth, generosity, and community. This is reflected in the way we conceive the brand: approachable, authentic, and emotional. Also in the love for intense flavors, enjoying meals together, and celebrating the everyday. Strategically, it has taught me to be resilient and creative even with limited resources.”
Three role models or sources of inspiration?
“I am deeply inspired by homemade cooking and recipes passed down through generations because they represent memory, identity, and care.
I also find inspiration in brands that have transformed everyday products into full sensory experiences, where design, storytelling, and quality coexist naturally.
And finally, I am inspired by travel and cultures that live with a more conscious rhythm, where food, well-being, and personal time have true value.”
Friulanes are passed down as a cultural legacy. Would you like your recipe to be understood as a culinary heritage as well?
“Absolutely. I would love MYKA to be more than a product, to become a daily ritual. To be part of family breakfasts, desserts, and shared moments. If we achieve that, then we are indeed talking about a small culinary heritage.”
What place in the world would you like to explore wearing your friulanes?
“Bali. Walking among rice fields, local markets, and small cafés open to nature. I am drawn to its connection to the essentials, the balance between well-being and simplicity, and that slow way of living that encourages enjoying every moment mindfully.”
How important are shoes in your daily life?
“Very important. Shoes literally support our steps, but they also say a lot about our attitude. For me, they should combine comfort and character. A good pair can transform how you walk and how you feel throughout the day.”
