Journal 6: Interview with Alice Sergeant

How has your back ground in fashion influenced your aesthetic?
"While working in fashion as my first career, I was inspired by feminine details and colors as well as vintage textiles. I often referenced style from the 1960’s and 1970’s in my clothing design years. Some of my favorite design details would be embroidered and scalloped hems, smocking around the sleeve cuff, yoke and neckline, intricate topstitching details and embroidery."
Who are your favorite style icons?
"Francoise Hardy
Jean Shrimpton
Jane Birkin"
How would you like to branch out with your brand?
"I would love to do a fashion collaboration with someone to create a capsule collection of women’s dresses, skirts, and tops while bringing unique and feminine details to create one of a kind pieces. The fabric is of the utmost importance. Natural fibers only - Cotton, silk, wool, and linen. "
Which is your favorite hotel?
"Le Sireneuse in Positano."
What would your perfect Cayumas be like?
"The new colección with Casa Lopez x Cayumas."