Journal 33: Interview with Cari Lapique

Journal 33: Entrevista a Cari Lapique

A style reference in Spain since the late 70s. From a young age, she began to move naturally within the world of boutiques and luxury brands. As a fashion entrepreneur, she directed the Céline boutique in Madrid for fifteen years, establishing herself as a social icon within Spain’s cultural life.

What inspired you to become interested in fashion at such a young age?
“I became interested in fashion from a very young age. I fondly remember watching my mother always changing her outfit with a special grace… I enjoyed observing her immensely.”

What did you learn from running your own Cèline boutique for 15 years?
“It was a wonderful experience. When I was young, I traveled to Paris with my parents, and that’s where I met the Vipiana family, the founders of Cèline. Years later, I opened my own Cèline boutique in Madrid. Those years were filled with great happiness. I learned to buy with the intent to sell—for clients—whereas until then I had always shopped just for myself. I had to learn to select pieces bearing in mind the women who would walk into the boutique seeking what Cèline represented.


Over time, as fashion evolved and the company was sold, I felt it was time to head in a new direction. I decided to venture into the real estate world, which I was passionate about and which offered me greater freedom. I no longer had to adhere to the strict hours of a store; I could manage my own schedule, which was a great help. That change gave me the opportunity to discover another side of myself.”

How would you describe the fashion scene in Spain then, compared to today?
“It was nothing like it is now. Back then, there were very few Spanish designers engaged in haute couture, and ready-to-wear was just beginning to find its place in our country. Fashion in the 1980s had a particular character. While Cèline maintained its classic style, it did so with exceptional quality that set it apart.”

You’ve worked in very different sectors, fashion, travel, and jewelry. What do these experiences have in common?
“Without a doubt: luxury. I’ve accompanied women through some of the most meaningful moments of their lives dressing them as brides, helping them find their home, organizing their most special journey, and advising engaged couples on choosing their jewelry.”

Are there designers or brands that always inspire you?
“Yes. I deeply admire the work of Jorge Vázquez and Inés Domecq, two creators who especially inspire me nowadays. In my daily life, I often turn to Phiilippa1970 and IQ Collection. For years I’ve collaborated with Yowe, and more recently with Divlos, a new handbag brand.”

What role does art play in your life beyond fashion?
“With the years, I’ve discovered a heightened sensitivity toward art that now attracts me more than ever. I’ve always been fascinated by jewelry. I worked in that field for many years and in a way, I consider them to be miniature works of art.
My latest project with Leandra Studio has been incredibly exciting.”

What is your favorite hotel? And the last book you’ve read?
“My favorite hotel is Hotel Cortesín, in Casares.
The last book I read is La Protegida by Rafael Tarradas and I’m eagerly awaiting the release of La Digna Heredera by Belén Junco.”