Jaime Wakonigg is the central figure of Gastón y Daniela, acting as the representative of a fourth generation of the family that maintains the company, founded in Bilbao in 1876. Today oriented to the textile and decoration trade, it is recognized worldwide in the textile sector.
Gastón y Daniela is over 140 years old. What has it been like to take on the legacy of a family business with such a long history?
“For me, it was a natural progression in both the evolution of Gastón y Daniela and my own life. I have always approached it with enthusiasm and pride, fully aware that taking on this legacy meant an enormous responsibility but also a privilege and honor.
Gastón y Daniela is a benchmark in design and textiles, not only in Spain but internationally. Its aesthetic and artisanal heritage is part of the collective memory of the world of décor. From day one, I understood that our role is not just to preserve that heritage, but to project it into the future to renew it and reinvent it. All without losing our essence and maintaining the quality standards that have always defined us.”
How do you recall your first encounters with the company and the world of décor?
“Being a family business, it has always been part of me. To varying degrees, but it never really had a definitive ‘beginning’ for me. Now I see that I’ve come to know a very entertaining and interesting world, one closely linked to art, creativity, and design and it’s already part of my normal life.”
What role does craftsmanship play at Gastón y Daniela?
“Since our beginnings, we have relied on artisanal processes and know-how that only come with time and experience. In fact, many of our fabrics are still made using traditional techniques. In a world dominated by immediacy, we defend the value of craftsmanship as a way to preserve our identity and create fabrics with soul, moving toward sustainability through quality and durability.”
Is there any collection you remember particularly fondly?
“Ah, that’s a tough one. Over the years we’ve had collections of all kinds with differing levels of success and styles. But perhaps the one I remember most fondly was the first of the new Lorenzo Castillo collection, many years ago. That collaboration was my and Lorenzo’s debut in the world of fabric and wallpaper collections, and I learned so much from his talent. I’m also fascinated by the one Gastón did in the 1950s with all the painters from the Cuenca school and Willy Wakonigg.
More recently, the ones by Alejandra Barona seem to me to be a big leap in sophistication and that’s why they’ve been so successful in the USA, France, and England.”
What object or space do you consider most important?
“Without doubt a curtain. It completely transforms a room. And then the wall covering. In any room.”
How has your new space in London influenced the brand’s international projection?
“The opening of this showroom in London is a significant step in our journey. It reinforces our vocation to offer exclusive, bespoke textile proposals in such a demanding market as the UK, while also strengthening our presence as leaders in the industry on an international scale.”
Which are your favorite hotels?
“The Connaught in London. In Spain, I’ve discovered the Hotel Inglés on Calle Echegaray. I think it’s perfect.”
Cayumas shares this passion for things made with soul. What connection do you see between artisanal footwear and decorative textiles?
“At Gastón y Daniela we profoundly value the craftsmanship and dedication reflected in every design, whether in handmade shoes or decorative textiles. Both share the passion for things made with soul—where care, patience, and attention to detail make the difference. The connection lies in that commitment to quality, tradition, and essence, bringing value and unique personality to every piece.”
How important are shoes in your daily life?
“Essential. Even if they’re orange espadrilles.”
Where in the world would you like to travel with your friulane on?
“Once they’re in my suitcase… anywhere.”
