Sonia Álvarez is a content creator specializing in fashion, beauty, and lifestyle, renowned for her refined aesthetic and natural vision of contemporary elegance. She collaborates with national and international brands, inspiring others through her approachable and consistent communication style.
How did your relationship with the world of fashion and beauty begin?
“Since I was little, I was fascinated watching my mother get ready and, almost without realizing it, I began to pick up her things and experiment with them. I think my interest grew when we started taking trips to San Sebastián and spent hours going through shops; that’s where I discovered how much I enjoyed exploring styles and trends. Later on, I fully developed this passion when I opened my Instagram account, which at first was simply a space for inspiration, but over time became a way to express my own style and dive even deeper into the world of beauty and fashion.”
What does style mean to you?
“To me, style is a form of expression that goes far beyond the clothes we wear.
Style isn’t about following trends, but about adapting them to our essence and finding that point where what we wear reflects who we are on the inside.”
Where do you find inspiration to create authentic and coherent content?
“In my case, inspiration comes from everyday moments—for example, from a walk, a conversation, a trip… I always adapt it to my style, to my personality, and to what I want to convey.”
What role do sustainability and craftsmanship play in the way you consume and communicate fashion?
“For a while now, I’ve embraced the concept of a capsule wardrobe and try to make conscious purchases, choosing pieces I truly need and that offer long-term value. On my social media, I also give visibility to Spanish slow fashion, highlighting brands and projects that champion quality and responsible production.”
What does elegance mean to you?
“To me, elegance is knowing how to carry yourself effortlessly, without excess. It has to do with attitude, with good manners, and with the way you relate to others. For me, true elegance lies in naturalness.”
How important are shoes in your day-to-day life?
“For me, comfort is the most important factor when choosing shoes. I always wear flats, so I need footwear that accompanies me throughout the day without sacrificing style. That’s why Cayumas is the perfect option: it combines comfort and design.”
What place in the world would you like to explore wearing your friulane shoes?
“I’d love to wander through the streets and canals of Venice. To get lost in its alleyways and discover hidden corners without rushing, enjoying the comfort of the footwear. Venice would be the perfect destination to combine style and comfort with every step.”
