Journal 47: Interview with Jimena Pérez de Vaca

Journal 47: Entrevista a Jimena Pérez de Vaca

Jimena Pérez, a female journalist and communicator trained at Tecnológico de Monterrey. Her presence is characterized by serenity, precision, and discreet elegance. With sensitivity toward words and images, she communicates calmly and rigorously, leaving an impression of authenticity and unique taste.

How has it been for you to shine in two countries (Mexico and Spain), with such different cultures, audiences, and media?
“Shining in Mexico and in Spain has been an immense gift. They are two incredible countries that, although they share a language and certain roots, have huge differences that have taught me to look at life from new angles. Migrating is never easy: you leave part of your heart behind, especially your family, and their absence weighs on daily moments. But you also discover that in the country that welcomes you, new families are born made of friends who become home, who support you and accompany you. In the end, living between two worlds has made me appreciate the best of each and remind me that, even in the hard times, there is always a bright side worth embracing.”

In your experience as a TV host, what responsibility do you feel when you address sensitive topics (health, motherhood, cancer, etc.)?
“As a host I feel a huge responsibility when I talk about sensitive issues like health, motherhood or cancer. This is not just information: behind it there are lives, fears, hopes, and entire families. My duty is to treat them with respect, with empathy, remembering that someone behind the screen might be living exactly that. I try to be a bridge, to accompany and walk with them sometimes from my own experience when it’s relevant, because I know what it means — and it makes us much closer to all those people who, every day, turn on their TV to spend a moment with us. Over time I have discovered that you go from being a TV host to being a conductor of lives, of stories of hope that transform you and remind you why what we do matters.”

In your career you’ve done international coverage (like the Olympics, the Oscars, etc.). Which of those experiences marked you most and why?
“Of all the international coverages I’ve done, there are some that are tattooed in my heart. The Olympics, for example, deeply moved me: being there, watching athletes who have dedicated their whole lives for a single moment of glory, made me understand the power of discipline, sacrifice, and dreams. The Platino Awards, the Latin Grammys, the Oscars — where everything shines — what impressed me most was not the red carpet, but witnessing stories that inspire the whole world. Each coverage reminds me why I love my job.”

What advice would you give to your younger self when you were starting in the media?
“I would tell her to trust and enjoy. To not be afraid of making mistakes, because that’s exactly where the learning that will strengthen her most lies. I’d tell her to be patient, not to rush, that every step — even the painful ones — will take her to wonderful places. And above all, I’d say she should embrace herself more, deeply believe in her voice … and always follow her intuition. Because one day she will understand that everything she dreamed of as a child was possible, and that what matters is not arriving fast, but being constant, tenacious, and true to herself.”

What inspires you about handmade things like our Cayumas?
“Handmade things have always deeply inspired me, because they carry something no machine can replicate: the soul of the person who makes them. When I see Cayumas, I feel that. They’re not just shoes; they are hours of dedication, extreme care for every detail, and that handmade love that is transmitted in every stitch. And the most beautiful thing is that behind each Cayumas, there is a story and a piece of heart that travels to many parts of the world. I think handmade things remind us of the value of authenticity, of what is made with passion and unhurried.”

What place in the world would you like to explore wearing your friulanes?
“I would love to walk the vibrant streets of Mexico in my friulanes: from colonial little towns to the most hidden beach. It would be my way of uniting two countries that I love and that have given me so much. I think those shoes, made with so much dedication, deserve to tread paths that inspire — places where every corner tells a story, just like them. No matter the destination, they always remind you that you carry a little piece of love and craftsmanship with you wherever you go.”