Lidia Bedman is a content creator from Alicante, with a degree in Advertising and a specialization in fashion communication. She began her career as a blogger and is now a prominent figure on social media, known for her elegant style and focus on family life. With over 230,000 followers, she shares a serene, feminine, and timeless view of everyday living.
You studied Advertising, Marketing, and Fashion Communication. Do you feel that your education gave you key tools to build your personal brand?
“Absolutely. My education was essential in understanding the importance of building a coherent message, paying attention to visual aesthetics, and knowing how to communicate authentically. In the end, a personal brand isn’t just a pretty image on social media, it’s a set of values, a story, and a way to connect with those who follow you.
I started on Instagram very spontaneously, but over time I realized that everything I had studied helped me make more conscious decisions and build my brand, without ever losing the natural approach with which I began.”
How do you manage to balance your family life with being active on social media and working as a content creator?
“It’s all about priorities. My family always comes first. What I share on social media is just a part of my life, and I'm very careful with what I choose to post. I’ve learned to set boundaries and disconnect when necessary. Organization is also key.”
Of everything you do, creating content, connecting with brands, communicating, what part do you feel connects you most with your original calling?
“I think communicating is what connects me most with my original calling. I’ve always loved telling stories, expressing ideas in a beautiful, thoughtful way, and having a positive impact on those who listen to me or follow me. While working with brands and creating visual content is very enriching, the core is still about communicating from my essence, adding value, and creating a real conversation with my community.”
What importance does craftsmanship and handmade work have for you in today’s fashion world?
“To me, it has immense value. Craftsmanship represents time, care, history, and the passion of the maker. In a world that moves so fast and prioritizes immediacy, handmade items remind us of the value of authenticity, of things that endure and have soul. Behind every handcrafted piece, there’s often tradition, sustainability, and people who pour their knowledge and love into every detail. It’s something I always try to support and highlight in my content.
And by the way, you’ll soon see a new project I’m immersed in, which also includes 'hand made' and 'made in Spain’, although I prefer saying it in Spanish: 'Hecho en España.'”
Is there a female figure who has influenced your sense of style?
“Yes, without a doubt. But not just one. It’s easy to name Grace Kelly or Audrey H..., but I get more inspired by everyday women I see on the street, of all ages. I've always admired elegant, discreet women who exude sophistication without being flashy, women who make simplicity and elegance their personal signature. Sometimes when I pass them by, I feel like turning around just to catch those small details. In the end, I think the style I love always revolves around two ideas: timelessness and feminine elegance. Over the years, I’ve also moved further and further away from fleeting trends.”
What’s your favorite hotel?
“I have several special places, but if I had to choose one, I’d go for hotels that combine charm, attention to detail, and a peaceful atmosphere, almost like a retreat. I love hotels with history, with a unique identity, where every corner feels thoughtfully designed.”
How important are shoes in your day-to-day life?
“Very important. Interestingly, my first job after finishing my degree and master's was as a marketing manager for a footwear company in Elche. I’m from Alicante, and like any good Alicantina, I know it’s a major hub for shoes. I’ve always believed that shoes can completely transform a look; they’re that final touch, the detail that can make a simple outfit look elegant or sophisticated. Besides aesthetics, comfort is key for me, especially in my daily life, since I’m constantly moving between work, family, and commitments. So I try to choose timeless, high-quality pieces that are easy to pair, along with high heels, which I love, although I save them for more special occasions.”
What place in the world would you like to explore wearing your friulanes?
“I’d love to stroll through Tuscany. Its landscapes, stone villages, the warm evening light... I think it’s the perfect setting for friulanes: comfortable, elegant, discreet, and Italian. It’s a type of footwear that fits perfectly with a slow rhythm, with unhurried walks, quiet cafés, and the beauty of small details, which I truly enjoy.”
What would your perfect Cayumas look like?
“Timeless, in a soft velvet in a neutral tone, maybe beige, burgundy, or olive green. I also really love the patterned ones I’m wearing.”
