Paula Moya is a sustainable fashion designer who blends traditional Made in Spain with contemporary innovation. Her work stands out for creating timeless, high-quality pieces with a strong commitment to sustainability and fair trade.
How do you integrate creativity into your daily life?
“Creativity is part of my daily routine. The truth is, anything can inspire me: a soundtrack, a painting, a landscape... Art and music are essential to me, and often they make something click in my mind, pushing me to create almost without realizing it. I always carry a notebook with me or use my phone’s notes to jot down all the ideas that come to me in the moment. That said, I do recognize that I often search for creativity in the past, in references that have marked me, like in a museum or a fashion documentary...”
Can you imagine doing this in 10 years?
“I’ve been doing this for ten years, and what I’ve learned is that in this line of work, you have to flow. Nothing lasts forever, everything evolves. But what I do know for sure is that I’ll continue in fashion and advertising, because it’s what I’m passionate about. I’d love to still be doing this in ten years, with an evolution like the one I’ve experienced over the last decade. I started taking photos, and now we have stories, reels... Everything constantly changes, and that’s the beauty of it: adapting, reinventing, and still enjoying the process.”
Do you feel your work reflects who you are?
“Honestly, I feel that my work reflects a lot of who I am and what I’m passionate about. I’ve always had a strong connection to fashion, cinema, and advertising, and I think that shows in everything I do. But over time, I’ve felt the need to open up more to my community. I’ve shared very personal experiences that I never thought I’d expose, like the illness I went through or the entire process of getting pregnant.
It’s true that now I show myself more authentically than ever, although there’s still that fear of judgment, which I think we all feel at some point. Still, I like to think that what I show on social media isn’t just a part of me, but a real and honest part of me.”
What led you to create Le Petit?
“Creating Le Petit was quite a challenge for me, especially because I had already run a clothing store ten years ago. Coming back meant reconnecting with all those people who had trusted my project back then. A lot of my followers asked me to bring back the iconic designs I used to create at that store, which was called Paula, and whose philosophy was always to offer exclusive products in very limited quantities.
So, even though years had passed, I always had in mind that I’d return to it at some point. Le Petit was born precisely from that desire to create something very well-crafted, special, and that connects with those who value authenticity and detail.”
What have you learned about yourself by launching your own brand?
“One of the most valuable things I’ve learned with Le Petit is that I can’t do everything alone. If you really want to grow and make a project move forward, you have to learn to delegate and surround yourself with a good team. And that’s what I’m working on right now.
With my pregnancy, Le Petit is going to take a 180-degree turn. This last collection couldn’t continue as I would have liked, but we’re already working to return next year with much more strength, drive, and above all, with more enthusiasm than ever.”
What inspires you every season to create something new?
“To be different.”
What does the value of craftsmanship mean to you?
“For me, craftsmanship is synonymous with exclusivity and luxury nowadays. It’s about wearing unique pieces that only you have, and that tell a story behind them. I love that feeling of wearing something that isn’t everywhere, something that surprises people because it’s different, special, and has soul. That’s what I always strive to convey in my designs: authenticity, personality, and a lot of care in every detail.”
How important are shoes in your daily life?
“I have to say that for me, footwear is a fundamental part of the look. I won’t lie: sometimes I buy low-cost clothes, but when it comes to shoes, I never compromise. I never buy low-cost footwear because I think it’s one of the most important pieces in your wardrobe.
For me, good shoes have to be comfortable, versatile, that go with a thousand things, and, above all, take care of your feet. It’s something essential that’s often forgotten, but in the end, they’re the ones that support you all day.”
What part of the world would you like to explore wearing your friulans?
“I’d love to get lost in New York with them on.”
How would your perfect Cayumas look?
“Without a doubt, a beautiful daisy print. I think it would look amazing. And if you give me permission… I’ve already imagined them in my head! I love visualizing how certain ideas could look, and with daisies, I feel they have that fresh, cheerful, and timeless touch that never fails. Plus, they’re one of my favorite flowers.”
